Privacy Policy

Last updated: 6 September 2026

Ballet Coaching Wirral respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains what information may be collected when you use this website, contact Ballet Coaching Wirral or make an enquiry about coaching, classes or workshops.

For questions about this policy or how your personal information is handled, please contact:

Ballet Coaching Wirral
Emma Layne
emma@balletcoaching.co.uk

Information We Collect

When you contact Ballet Coaching Wirral or submit a form through this website, you may provide information such as:

• your name

• email address

• telephone number, where provided

• information about the dancer, their experience or training goals

• preferred class or trial dates

• details included voluntarily within your enquiry

This information is used only to respond to your enquiry, arrange bookings and provide the services you have requested.

Ballet Coaching Wirral does not currently use information submitted through the website for newsletters or promotional email marketing.

Health and Injury Information

The website forms are not intended for the collection of detailed medical or health information.

Occasionally, someone making an enquiry may voluntarily mention a relevant injury, recent pregnancy or other health consideration. Any brief information provided in this way will only be used where relevant to understanding and responding to the enquiry.

Where more detailed health or injury information is relevant to ongoing coaching, this is discussed separately with Emma as part of the client relationship rather than collected through the website enquiry forms.

Enquiries Relating to Dancers Under 18

Website enquiries relating to dancers under the age of 18 should be made by a parent or guardian.

Personal information relating to young dancers will only be used where necessary to respond to the parent or guardian, discuss appropriate training and arrange coaching or other services.

How Your Information Is Used

Personal information may be used to:

• respond to enquiries

• discuss coaching, classes or workshops

• arrange and manage bookings

• confirm class or trial requests

• communicate about an agreed service

• check or reconcile payments

• maintain appropriate administrative records

• operate and improve the website

The lawful basis used will depend on why the information is being processed. This will usually be because the information is necessary to respond to your request, to take steps towards providing a service, to provide an agreed service, or for legitimate administrative purposes.

Where processing relies on your consent, such as non-essential analytics cookies, you can withdraw that consent at any time.

Adult Ballet Payments

Some Adult Ballet payments are made through an external payment service.

Payment and banking details are processed by the relevant payment provider and financial institutions. Ballet Coaching Wirral does not receive or store customers' card details through this website.

Emma may receive information such as the customer's name and payment amount in order to check that payment has been received and match it to the relevant registration or booking.

Website Forms and Hosting

This website is hosted by Squarespace.

Information submitted through website forms may therefore be processed by Squarespace as part of providing the website and form functionality.

Enquiries may also be received and stored through Google Workspace, which Ballet Coaching Wirral uses for business email.

If you choose to contact Ballet Coaching Wirral through WhatsApp, your use of that service is also subject to WhatsApp/Meta's own privacy practices.

Spam Protection

This website uses Google reCAPTCHA on its forms to help prevent spam and automated submissions.

reCAPTCHA may process technical and usage information, such as device, browser, IP address and interaction data, for security, fraud and abuse prevention. Google processes this information as a service provider for the operation of reCAPTCHA.

How Long Information Is Kept

Ballet Coaching Wirral does not currently maintain a separate database of general website enquiries.

Email enquiries, booking correspondence and related information are retained only for as long as reasonably necessary to respond to the enquiry, manage the relevant booking or service, meet appropriate administrative requirements, or comply with legal or financial obligations.

Information that is no longer reasonably required will not be deliberately retained indefinitely.

Sharing Your Information

Ballet Coaching Wirral does not sell or rent personal information.

Information may be processed by trusted service providers where necessary to operate the business and website, including:

• Squarespace for website hosting and forms

• Google Workspace for business email

• Google Analytics for website analytics where consent has been given

• payment and banking providers where you make a payment

• communication services such as WhatsApp where you choose to contact Ballet Coaching Wirral through them

Providers may process information in countries outside the UK. Where applicable, those providers are responsible for maintaining appropriate safeguards for international transfers.

Website Analytics

This website uses Google Analytics 4 to help Ballet Coaching Wirral understand how visitors use the website.

Analytics may include information such as:

• pages visited

• approximate location

• device and browser information

• interactions with the website

• visit duration and general usage statistics

Google Analytics is treated as a non-essential service and is used subject to the visitor's cookie choices.

You can change your choice at any time using the Cookie Preferences option available on the website.

Your Rights

Depending on the circumstances, UK data protection law gives you rights relating to your personal information, including the right to:

• request access to your personal information

• ask for inaccurate information to be corrected

• request deletion of information in certain circumstances

• request restriction of processing in certain circumstances

• object to certain uses of your information

• request data portability where applicable

• withdraw consent where processing is based on consent

If you have concerns about how Ballet Coaching Wirral handles your personal information, please contact Emma first.

You also have the right to raise a concern with the Information Commissioner's Office (ICO).

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes to the website, services, technology or legal requirements.

The latest version will always be published on this page with the date of the most recent update.